Copywriting is the craft of using words to convey your message, sell your product, and connect with your audience. Consult A Penguin will write words for marketing - a creative copywriter will also think conceptually and develop ideas.
We will help you clarify your 'story', and will use language persuasively and imaginatively for online and print media. Usually, we will help you to develop a tone and voice for your business, and work with you to ensure brand consistency.
When you don’t know what to write next or how to make your draft better, one copywriting hint is to add interest. As David Ogilvy once said, “Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.”
So how do you make your copy more interesting and fascinating?
Make it scannable and visually appealing
Use your distinct personality or unique selling proposition
Make it entertaining (as long as the humour furthers your goal)
Use current news stories, to promote your product or brand
Our copywriters work with us to deliver the perfect words which match the visuals. We can create web content including blogs, SEO friendly articles, brochures and all printed media, scripts and speeches.
In today’s competitive environment, accurate technical information is critical to the success of any business. With the sheer volume of information we have to assimilate on a daily basis, making sure that information is presented in an easily digestible and understandable format is vital.
Consult A Penguin is able to design and create various types of technical documentation, including:
O & M manuals
Standard operating procedures
We always ensure our manuals, graphics and illustrations are in line with your company’s brand.
Here are five reasons why many businesses choose to outsource technical authoring services:
Fresh perspective on your products and services which leads to improved quality.
Cost effective as you no longer have to maintain a technical publications department.
Quicker completion of documents, as once assigned to a project, our authors and illustrators will be completely dedicated to your project.
One vendor approach. We can take care of content, graphics, illustrations, typesetting, translations and even printing.
Consistency across documentations by applying a set of documentation standards developed specially for your organisation.
There are plenty of programmes that can spellcheck your writing and your grammar; however, there are some things that a machine just can’t check.
Consult A Penguin are able to check grammar, punctuation and spelling, but we also check the flow of your writing making sure that you have said what you meant to.
Even the best writers become ‘word blind’, reading what they intended to write rather than what is on the page.
If you have a corporate style sheet the proofreader can check that this is applied consistently throughout, for example, making sure that you always use organize (or organise).
We make sure that we check that headings, fonts, paragraphs, spacing and layout look the same as well as that illustrations are referenced correctly. This is particularly beneficial for businesses and organisations that use multi-author documents.
Professional editors can proofread your documents so the final product is well written, and easy to read.
It is important to proofread all written material carefully. Mistakes in any kind of work convey carelessness, and in the workplace, the stakes are even higher. Editing is an essential part of the writing process.
In summary, a proofreader can help to improve the clarity of your writing, making it easier to convey your message to your target audience.